Who we are
Wonderland is a strategic brand and packaging design agency with over 15 years of experience turning ambition into impact.
We partner with progressive founders, challenger brands and established innovators to shape clear brand strategies, build distinctive identities and design packaging that earns attention — and earns its place on shelf.
Whether you’re in food and drink or health and beauty, we believe great design is more than how it looks — it’s how it works, how it sells and how it endures. That’s why we focus on long-term creative partnerships grounded in curiosity, collaboration and commercial success.
Got a bold idea, a brand in need of clarity, or a product that deserves better packaging?
Let’s talk — we’d love to hear what you’re working on and how we can help.
Behind the work
Wonderland is led by founder Lawrence Barnett and Design Director Lauren Blackburn. We’re a friendly, curious team who simply love design — and what it can do for brands to grow and flourish.
While Zoom and Teams keep things moving, we still believe nothing beats sharing creative work face to face. The design process should be enjoyable, collaborative and genuinely rewarding — never a chore.
Our studio is five minutes from London Bridge, with Bermondsey Street on one side and the buzz of Borough Market on the other. There’s inspiration (and excellent lunch) in every direction. You’re always welcome to pop by and say hello.
Our core principles
There is a set of principles that govern how we approach the creative process of building and managing brands. They are principles that are rooted in experience of managing successful brands that increase sales and listings.
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Be individual. Challenger brands need a distinctive personality of their own to stand out and be noticed.
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Let imagination run wild. We’re designers so you’d expect us to be creative. But imagination goes further.
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Build better. We respect your recognised brand assets. Build on them, shape them, refine them but never throw them away.
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Brands go everywhere. Use the brand’s visual world to creatively influence the brand, wherever it goes, however it manifests itself.
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What If? We’re ambitious for your brand and we take a pro-active approach to exploring how it can do more.