Green Farm - Cooked Poultry Packaging
Naturally Good,
Powerfully Simple
The Task
When the range was originally redesigned in 2020, the goal was to create standout in a busy category by doing what others weren’t — front-of-pack vitamin callouts, bold flavour colours and functional messaging helped Green Farm carve out its space.
But now, with the brand established and growing, the opportunity has shifted. It was time to evolve. The brief called for a cleaner, more cohesive system that reflected Green Farm’s confidence, improved legibility on shelf, and elevated the brand’s role as “The Natural Protein Provider”.
The Idea
We focused on what mattered most: natural, high-protein food that fits modern lives.
The refreshed design stripped back the noise and dialled up what consumers care about. We modernised the logo, simplified front-of-pack messaging, and built a clearer structure across the range. The look is fresher, the protein story is stronger, and the brand feels more relevant in fast-paced chilled environments.
The logo was reworked into a simpler, stacked roundel — improving standout and flexibility across formats. It still holds the same visual equity but now delivers clearer impact, especially at smaller sizes.
The packaging system was rebuilt around clarity and consistency. We removed the old ‘watchstrap’ layout and created a unified approach that works across slices, pieces, and fillets. B vitamin messaging was moved to back-of-pack, allowing protein and natural claims to lead.
Flavour colour cues were refined to be more natural and readable. Neon tones gave way to fresher, more food-relevant shades — particularly across orange and purple SKUs — making it easier for shoppers to find what they want at a glance. Typography and white space were rebalanced throughout to bring stronger clarity and appetite appeal.
The tone of voice was simplified too. Now, the message is clear: 100% natural. High in protein. Ready to eat.
The Result
The new design has unified the range and sharpened Green Farm’s shelf presence, making it easier for consumers to recognise, navigate and trust the offer.
It’s a confident step forward that reflects who Green Farm really is — the natural protein provider for real, everyday food moments.
