Identity / Packaging
Vegan Tan is the new self-tan brand from the makers of TanOrganic. Aimed at 16-25 years olds, Vegan Tan aims to become TanOrganic’s little sister.
Made from natural ingredients, sold in sugar polymer bottles and a promise to remove 1lb of plastic for every bottle sold, the new branding uses a contemporary typeface with a distinctive VT leaf graphic. The predominant aqua colour used across the range of products, reflects its commitment to helping clean up the ocean together with gold accents that represent the beautiful glowing tan that Vegan Tan gives.