Identity / Packaging
Family owned challenger brand Tims Dairy, established since 1949, wanted to create a fresher, more energetic look for its packaging to have much greater stand out on shelf and clearer on pack messaging.
The idea behind the new branding is to reinforce the core equity of the daisy, somewhat hidden on previous packs. The daisy is used as the centrepiece of the new branding. With a fresh, bright, happy style of its own, it proudly features the Tims Dairy name at its core. Simple illustrations combined with the daisy create a starburst of flavour and texture. And a clear hierarchy of messaging presents the Greek style format, individual flavour and healthy bio live cultures.
The new look and feel has been applied across all social media, web site and promotional material as well as the brand’s individual pots of flavour combinations - The Collection.