• WonderlandDesign

A brand that means business

It’s great to see a foodservice company use its new identity to underpin its brand and business relaunch to key customers. 

Our Client, Big Al’s, is a food solutions brand in the UK and Ireland providing innovative meat ideas to a range of category channels that includes pubs, leisure, education and food-to-go sectors. 

The new era for Big Al’s is promoted via their new identity. Alongside the identity are new products plus new interior design concepts that can make in house eating experiences more authentic. As well as value added partnerships that support customers in more effective ways.

So a really good example of a business and brand that doesn’t separate either brand or business. They go hand in hand and as a result they present as a brand that sees its business ambitions and products as a branded opportunity that sets it apart from its competitors.

There’s a small set of images here that present the new identity, packaging and the brand’s proposition. And Big Al’s are at Lunch this week, so see the brand in action at their stand at the ExCel Centre.

I will be interested in attending the seminar by Cyril Lavenant from The NPD Group, who will share how technology, population changes and the growing healthy eating trend are impacting the lunch occasion in foodservice. 

Lawrence Barnett, Director, wonderlandWPA

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