Identity / Packaging / NPD

The addition of a new Just Add range to the Munchy Seeds offer raised the question of just how different these needed to be from existing products.


This range needed to be clear about its offer of Just Add and its choice of new savoury and sweet flavour combinations. But it still needed to have the same Munchy Seeds taste and texture. So, quite a lot to communicate.


Just Add led the pack communication with a sprinkling had graphic to reinforce the idea. The Munchy Seeds branding was adapted to make better use of space without compromising its recognition, allowing flavour combinations and typical serving suggestions to be clearly presented, with each pack using a bright vibrant colour to complement taste and variety. 


The new range launched in May 2021.