HOMEPRIDE

Brand Positioning / Identity / Packaging Design / Social Media

Tired, dusty and in need of an update to muscle in on

the rejuvenated baking category. Iconic Fred was given pride of place above a more homely typeface.

 

And our social media strategy built a younger audience

of loyal brand and baking advocates.

Homepride | Flour | Fred
Homepride | Flour | Fred
Homepride | Packaging | Flour | Fred