Health and wellbeing are a critical part of people's lifestyles today.
We work at the vanguard of functional food and healthy eating brands to project their messages across packaging and supporting marketing communications.
This has given us a deep understanding of foods and food trends that are leading the way in offering healthier lifestyles.
We’ve learnt that whilst clear communication about the food is essential, there is a need for an emotional dynamic to help frame the facts.
It’s our role to understand and then communicate the benefits of different foods and diets across packaging. This enables consumers to understand better and make informed decisions about the food and drinks they are buying.
With over 15 years of working in the health and wellbeing sector for brands such as Planet Organic, Marigold Health Foods, Kerry Foods, Bio-Synergy & Obrien's Fine Foods. Even if your brand isn’t inherently health driven, consumers still want to understand its positive benefits such as its it natural ingredients or its protein values. We have the relevant insights and experience to help you to project your food or drink brand to best effect.
We were tasked with rebranding the range and subsequently creating a brand essence of fit for life.