Health and wellbeing are a critical part of people's lifestyles today.
We work at the vanguard of functional food and healthy eating businesses and brands to project their messages and benefits across packaging and supporting marketing communications.
This has given us a deep understanding of foods and food trends that are leading the way in offering healthier lifestyles for people.
We’ve learnt that whilst clear communication about the food is essential, there is a need for an emotional dynamic to help frame the facts.
Be it taste or pure personality.
Green farm wanted to reposition themselves as a health and wellbeing product with naturally protein rich foods.
We were tasked with rebranding the range and subsequently creating a brand essence of fit for life.
Iconography was created for the front of packs to highlight specific key messages for each product that reinforced the health benefits.
It’s our role to understand fully and then communicate the benefits of different foods and diets across packaging and other supporting communications. This enables consumers to understand better and make informed decisions about the food and drinks they are buying.
With over 15 years of working in the health and wellbeing sector for brands such as Planet Organic, Marigold Health Foods, Kerry Foods and Ingredients and Bio-Synergy, we have the relevant insights and experience to help you to project your health food or drink brand to best effect.