Identity / Packaging / NPD / POS / Website
Green Farm (now without the ‘e’) is the market leader in the Irish pre-packed white meats category. However, over the past three years penetration was down 10% and 150,000 consumers had been lost. We were tasked with developing the brand’s idea and subsequent new identity, packaging design and brand communications. Launched January 2020.
The protein rich products were used to create a totally new positioning around health and wellbeing…and an opportunity to move into other naturally protein rich foods.