GREEN FARM

Identity / Packaging / NPD / POS / Website

Green Farm (now without the ‘e’) is the market leader in the Irish pre-packed white meats category. However, over the past three years penetration was down 10% and 150,000 consumers had been lost.  We were tasked with developing the brand’s idea and subsequent new identity, packaging design and brand communications. Launched January 2020.

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The protein rich products were used to create a totally new positioning around health and wellbeing…and an opportunity to move into other naturally protein rich foods.

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