Branding / Packaging / Brochure

Handmade in the UK from natural ingredients and inspired by deep south flavours, Firef ly wanted to create a stir in the category. And stoke the embers of its growth ambitions.


Retaining the iconic firef ly and its sense of fun, the branding was given a make over which applied itself across the extensive range of sauces and rubs. Some a lot hotter than others!