Identity / Packaging / POS / Website

Homebird is the premium Irish chicken and turkey sliced cooked meats brand in its category. However, its packaging simply did not befit its real Irish artisan quality.


A simple yet highly crafted look was developed for the new branding, complemented by hand-drawn illustrations picked out in gold foil. The intricate pattern work with gold edging gave the packs a contemporary premium look with the 100% Irish Raised and Fresh Local Food narrative adding to the home-made feel. The brand’s visual world was also developed and applied across all other brand communications.


The new branding launched in May 2020 across all major Irish retailers.